DDG helped this young, independent media production company create an identity, an online presence and launch a Web series that leverages social media. Visit Blind Hummingbird
DDG was hired by Olson and Company to develop three editorial concepts for NEW@Target--a section on Target.com dedicated to showcasing new merchandise on a weekly basis.
Shopping for The Urban Gourmet? Mr. Fixit? A Fashionista? Target’s GiftFinder helps make it easy with options to shop by price, age or personality. Visit GiftFinder
DDG partnered with Olson and Company to create concepts for online ads as part of Target's Hello GoodBuy campaign.
DDG was the creative force behind the redesign of content and online presence for Jazz Impact. Visit Jazz Impact
In collaboration with Olson and Company, DDG crafted sumptuous copy for Target's CHOXIE brand of premium chocolates just in time for Valentine's Day. Visit Choxie
Showcasing the designs of Michael Graves—one of the most celebrated architects of our time—this site was created to encourage Target guests to interact directly with “works of art that work.”
DDG, while working with Duffy Design, conceived of this animated series for the Meow Mix brand featuring the loveable Tango and Mop, two cats whose life experience was shaped by what they saw on television. The series has 10 episodes.
With animated imagery, live chat and email access to the cast of characters, DDG scripted The Pulse, a storyline that served as a framework for each brand’s unique characteristics and allowed followers to step into the Ralph Lauren life by interacting directly with the characters.
Living the Swell life was the key motivation behind this microsite created with the Target in-house design team for fashion designer, Cynthia Rowley and writer, Ilene Rosenzweig. DDG worked with the team to develop the concept and create moxie-infused content that inspired gutsy ideas for home entertaining and décor.
The quirky storyline and illustrative design by Duffy Design and Interactive, made this perennial award-winner one of the most innovative Web sites of its time. How to entice consumers to interact with your particular brand of kitty litter? Grab them by their heartstrings by creating original cat characters that personify the idiosyncrasies of their favorite pet.
Partnering with Olson and Company, DDG created copy that winks at summer savings online and off on kids stuff at Target.
Created as an online community for pet lovers, this site establishes Purina as an authority on pet nutrition and as a partner in caring for the pets people love. Copy, design, illustration and animation work together to create a warmth and understanding of the myriad of emotions people feel toward their pets.